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I just returned from a book launch in Romania and was very impressed with the artists I had the pleasure of meeting in person and collaborating with. I have posted earlier articles about two impressive Romanian photographers of international stature: Nicolae Cosniceru and Dan St. Andrei. Today I’d like to present Claudiu Ciprian Popa, a young photographer (and Director of Photography) who impresses both through his versatility–he has a double formation in photography and film–and through his talent. It’s not an accident that Claudiu Ciprian Popa’s style resembles in some respects Nicolae Cosniceru’s, his former mentor and now colleague at fotofactory.ro. There’s a noticeable similarity in the manner in which the two photographers approach the public through a striking visual impact of juxtapositions, as in the photo below of a young woman painted in black.

Claudiu Popa, however, retains his own unique style and a more lyrical approach to photography, as evidenced by the series Firefly Dreaming (of the model that goes by the name Laura Firefly), which reveals a metamorphosis of a young woman into a vibrant and seductive sensual being.

A talented Director of Photography, Claudiu Ciprian Popa has also collaborated with Barna Nemethi (whom I’ve written about earlier, on litkicks.com) on an artistic commercial for Encyclopedia Britannica. This commercial offers not only an aesthetically interesting presentation of its main theme–books–but also a philosophical reflection about time. Through rapidly moving images, it traces the transformations in our lives which fundamentally change us while also pointing to some stability or foundations, provided by our upbringing and culture.


Recently, Claudiu collaborated with Curtea Veche Publishing on a book trailer for my novel, Velvet Totalitarianism, translated into Romanian by Mihnea Gafita as Intre Doua Lumi. I was fortunate enough to participate in making this short film and to meet the talented young actors, some of whom are already stars on Romanian TV shows. Although we only had a few days to make the book trailer, Claudiu managed to recreate the introductory scene of the novel (in a short skit) as well to capture the novel’s overall mood (in the later, dreamy sequence).


This short film marks not only a new step in Claudiu Ciprian Popa’s career, but also a relatively new direction in publishing: namely, that of launching books through multimedia publicity campaigns that include book trailers and music videos. For more information about Claudiu Ciprian Popa’s photography, see http://fotofactory.ro/.

Claudia Moscovici, postromanticism.com